Milestones

Cameron Green - The new Rado Ambassador New

The first watch with a curved ergonomic form, designed to embrace the wrist with anatomical perfection.

Rado La Coupole New

Launched in 1987, La Coupole’s convex, edge-to-edge sapphire crystal, curved inside and out, was developed with the help of a computer. The innovative design process was awarded an international patent in 1985.

Rado Centrix New

Introduced in 2010, Centrix continues to evolve. A soft, sensuous design delights the eye and heart with gentle contours and evocative hues. Versions in stell and light, cool, high-tech ceramic transform simplicity into the soul of elegance.

Rado Integral New

This was the very first Rado watch made with a material that no-one was used to seeing in watchmaking at the time: high-tech ceramic. It also featured a curved, edge-to-edge metallised sapphire crystal that was mounted invisibly.

True Square x Ash Barty Limited Edition

Sleek and stylish, Rado True Round flaunts the classic characteristics that define the brand – high-tech ceramic cases and bracelets with cutting-edge design and a compelling use of colour. Also features the ground-breaking monobloc case.

History & Brand

Rado brand statement

05 May 2016

Rado, a globally recognised Swiss watch brand that traces its roots to 1917, is famous for its innovative design and visionary use of revolutionary materials to create some of the world’s most durable watches. Ever since its beginnings in Lengnau, Switzerland, Rado has had a pioneering spirit, with the brand philosophy “if we can imagine it, we can make it” still holding true today.

History of Rado

02 April 2016

The Schlup & Co. watchmaking factory was founded by three brothers in Lengnau, Switzerland, in 1917. Their humble atelier was the birthplace of the company that would later become the global design-driven watch brand Rado. Learn more about Rado's storied history, spanning nearly one hundred years of innovation.

Milestones

Rado's Milestones

27 September 2024

From day one, Rado has turned visions into concrete realities. From high-tech diamond to high-tech ceramic, Rado has gone from one breakthrough to the next. We’re proud of our heritage of innovation, which has continually introduced the unexpected into Swiss watchmaking. A chronological overview of our most important milestones. This overview originally appeared in True Design#1, the official Rado magazine.